Midas Press Release
Date: July 2011

Boomerang improves returns as new MIDAS/KT Portuguese distributor

MIDAS has appointed Boomerang as its new distributor for Portugal. The newly-formed company has been set up by Carlos Cunha, formerly a director of MIDAS' previous distributor Electrosound, with more than 30 years' experience in pro audio.

"MIDAS and KLARK TEKNIK are brands I have the highest respect for, due to the long experience I have with this company, and the team of excellent professionals and friendly people that work there," says Cunha. "MIDAS produces the best mixing consoles in the world so I am very proud to be part of this team again. It is a great pleasure to be back with my old friends after a short interval of time."

According to Cunha, Boomerang has been formed with the pressures of today's market conditions in mind. "Today, a company needs to be very efficient and cost effective to be competitive enough to survive," he says. "Online prices are becoming a major issue for distributors. The competition is very different than in the past, and controlling company costs is more than ever a top priority for achieving success. We are very active in the pro audio industry, dealing with rental companies, installers, broadcasters and MI stores. We pay close attention to our customers, visiting them regularly and providing excellent after sales support for the brands we distribute."

Boomerang has already sold its first MIDAS PRO6 to the Centro Cultural de Belém, near the centre of Lisbon, where it will be used for a range of cultural events including theatre, film, dance, classical music, jazz and opera, as well as corporate events and conferences.

For more information, please visit www.boomerang.pt

image

Photo: Sofia and Carlos Cunha from Boomerang

Further details:
James Godbehear
MIDAS
T:+44 (0)1562 741515
Email: MARKCommMediUK@music-group.com

Press contact:
Caroline Moss
Caroline Moss PR Ltd
T: +44 20 8968 5597
Email: pr@carolinemoss.co.uk

ENDS

All brands and trademarks are recognised.

Editors' information:

MIDAS live performance mixing consoles have been used by the world's most demanding sound engineers, performers and rental companies for four decades. The company strives to raise the standards of sonic quality through its programme of continual research and development, implementing new control functionality and user-friendly desk operation to anticipate and accommodate the ever-evolving needs of audio professionals who specify MIDAS consoles for their major tours, festivals, international events, broadcast projects and prestigious fixed installations.

KLARK TEKNIK was founded in 1974 and in the years immediately following, their innovative approach to design and development allowed them to introduce some truly groundbreaking designs. KLARK TEKNIK was responsible for one of the world's first digital delay and digital reverb units; however it was their concepts for equalisation devices that really changed the world of professional audio resulting in the DN370 and the famous DN360. Today KLARK TEKNIK continues to bring innovation in design and dedication to engineering and sonic quality in both the analogue and digital realm of signal processing, with the Square ONE and Show Command ranges updating the brand.